We have created a rough plan of how we want our poster to be layed out. This is a good starting point for us as we can now work on the right angling of the image and ensure we follow the codes and conventions of a poster.
We wanted our poster to include as minimal information as possible so that the attraction isn't taken away from the main image. Having only the bare minimal amount of information, should also leave the audience of the poster with questions. We want it to provoke thought, so that the audience are more eager and interested in finding out the rest of the story line, so result in watching the film. Anchorage is also used with the subtitle; or tag line, as it is linking the text and image to give the image meaning, as it gives an incite into what the film is about.
FONTS
There was a majority of fonts that we were fond of, and so unable to choose one for the font of our film trailer. So we decided to create a poll and hand it to our target audience to see what they feel reflects the genre and film trailer. We plan to use the font with the most votes as then the majority of our target audience will be in favour of it, and it will be what they expect to see and connote with the genre and trailer we are creating.
Firstly we thought about what text we should include on the poster and what is included on poster that are already established in the media world. With the poster we had more freedom from conventions, compared to a magazine. We knew it was vital that we had to included detail about the production team and actors, also the production logo is present for the audience to recognise and familiarise it with a film they may have previously watched. The main text on the poster is the same font to the trailer so that the audience can link the two together, also it was decided that this font represented the genre and trailer we were creating the best due to our target audience research, so no other font was an option. The red glow on the title of the film is to increase the tension and mystery. Red is also linked with blood, gore and pain so leaves the audience wondering.
We then inserted the image. We chose to use direct mode of address to hail in the audience, hopefully catching eye contact with the audience would intise the reader and encourage them to watch the film so that the un-answered question they may have about the film are answered. Black and white has been used to connote a dark, mystery and frightening feel to the poster, again linking it to the trailer as that is shot in black and white also. Iconography in the form of a totem pole has been included. This represents ritualistic behaviour which directly relates to our title of 'Sacrifice'. We didn't want our poster to simply represent a murder film but instead a chilling story of someone who is following a certain belief or religion who worships and sacrifices. This is where the use of black and white also links in as this sort of behaviour could be seen as archaic in a similar way that when we think of black and white film, we think of an older time.
After re analysing our poster we felt we needed to include endorsments; personal opinions from respected critics and reviewers to encourage the target audience to watch this film. This is because endorsments are from a third party and so are more trusted from an audiences point of view. After this change, we were happy wth how it looked, but wanted to move the audiences eyes along the poster, so it flowed more.
We then decided to add a BBFC certificate to our poster as we felt that it would cause the audiences eyes to move along the poster, and engage with the text. After placing it we immediatly discovered its benefit and can now finally say we are happy with our final poster.
Final Poster
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